As we mark the second anniversary of our journey in sports consultancy, it's a moment to reflect on the strides we've made, the partnerships we've nurtured, and the lasting impact we've created in the communities we serve. Since our inception, our mission has been clear: to be a catalyst for purpose-driven change in the sports sector, ensuring that our work not only elevates our impact but also uplifts people and communities.
A Journey Rooted in Community and Social Impact
Over the past two years, we’ve had the privilege of working with an array of great people and great clients, each with a unique vision for grassroots and community sports. Our commitment to social impact has guided us in developing initiatives that go beyond the playing field, reaching into the heart of communities to deliver meaningful engagement, build resilience, and create lasting change.
From supporting local coalitions, regional organisations and national partners in their efforts to enhance community engagement to supporting the development of youth talent programmes in East London; our work has been a testament to the power of sport as a unifying and transformative force. We've championed place-based approaches that leverage the unique strengths of local communities, ensuring that our programmes are tailored to meet specific needs, yield tangible outcomes and shift the dial on positive change.
Looking Ahead: Year 3 and Beyond
As we step into our third year, we are filled with excitement for the next chapter of our evolution. The future holds tremendous potential as we aim to further our impact on the sports sector by shifting our focus and mission more intentionally to championing women, redefining sports business, and always leading with purpose.
The sports industry faces significant gender inequity across all levels from participation to business. In sports women hold only 10-20% of leadership positions globally and we as a women-founded and women-led sports consultancy will aim to tap into this underserved demographic, leveraging its unique insights and perspectives to enhance growth and success across sports business. By actively promoting inclusivity, we will meet the growing demand for diverse practices and talent pools within sport, contributing to the development of a progressive sports consultancy landscape that remains steadfastly committed to grassroots and community sport.
A Heartfelt Thank You
None of this would be possible without the support of our clients, partners, and the people, organisations and communities we team up with. Your belief in our mission has been the driving force behind our successes, and we are deeply grateful for the trust you've placed in us.
As we celebrate this milestone, we remain deeply committed to our core values and look forward to continuing our journey with renewed passion and purpose.
Thank you for being an integral part of our story. Here’s to the next chapter, to making an even greater impact, and to writing an even better narrative together!
Nicky Affleck,
Founder & CEO
Comments