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  • Nicky Affleck

The Difference a Year Makes

We live in a time where businesses and organisations are increasingly recognising their social responsibility and more and more purpose-led organisations are emerging as a driving force for positive change. The past year has taught me so much, and I've had the great privilege of witnessing the incredible impact that purpose-driven initiatives can have. As Nicky Affleck Consultancy reaches its first year milestone, I wanted to share some key learnings from our journey and shed some light on how our approach has been able to (in its own small and special way) revolutionise parts of the community and grassroots sports sectors.


1. Aligning Purpose and Profit:


One of the fundamental lessons we've learned is that purpose and profit are not mutually exclusive. In fact, they can be mutually reinforcing. By aligning our business's purpose with its core values and integrating them into every aspect of your operations, we have created a powerful narrative that resonates with stakeholders, from clients to employees. This alignment has led to increased engagement, loyalty, and even attracted like-minded partners who share our vision for change.


2. Fostering Authentic Relationships:


Community and grassroots sports thrive on relationships, and the same principle applies to purpose-led businesses. Building authentic and meaningful relationships with clients, partners, and the community is crucial. By truly understanding their needs, aspirations, and challenges, we've been able to tailor our consultancy services to drive meaningful impact. This approach has not only strengthened our reputation but has also resulted in more sustainable and lasting transformations.


3. Embracing Innovation and Agility:


The landscape is constantly evolving, and to drive sustainable change, we have been willing to adapt and innovate. We've found that by staying agile, embracing new approaches, and continuously seeking innovative solutions, we've been able to address emerging challenges effectively. This approach has enabled us to provide our clients with strategic plans and support that delivers tangible results.


4. Amplifying Social Impact:


At the heart of the consultancy lies a commitment to social impact. We always aim to effectively communicate the positive change the consultancy is driving, and by doing this we have amplified our influence and continue to inspire others to join us.


5. Cultivating a Learning Culture:


Continuous learning and improvement are essential for me and my team. By fostering a culture of learning, I encourage innovation, collaboration, always aiming to make a difference and strive for excellence. Regularly engaging in knowledge-sharing opportunities, workshops, and sector events has not only enhanced the team's expertise but it’s also enabled us to offer our clients fresh insights and approaches.

Over the past year, I've come to appreciate the immense potential of not only saying we are purpose-driven but also demonstrating it through the work we deliver on behalf of our clients. I believe we've been able to make a meaningful and lasting difference in a short space of time, and we have so much more to come.

Our second year brings with it, not only some exciting news and updates as we continue to grow and evolve but more importantly an opportunity to continue to make a bigger difference and do things that matter!

Nicky Affleck is an award-winning leader and consultant with repeated success in delivering purpose-driven strategies and delivering transformational change in the grassroots sport, youth, and not-for-profit sectors. She brings over 15 years of experience and knowledge, having led on high-profile social change programmes, sport for development initiatives and strategic growth programmes across London and the United Kingdom.


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